| The reseller market includes retail and wholesale businesses that buy finished goods and resell them for a profit. |
Business Marketing is the marketing of goods and services to individuals or organizations for purposes other than personal consumption.
The business market consists of four major categories of customers: producers, resellers, governments, and institutions.
I've noticed that The Coca-Cola Company does a lot of business with resellers. At my local Walgreen's Pharmacy, there is a section that sells Coca-Cola products. In this case, Walgreen's is the reseller and buys the Coca-Cola as a finished product. It then sells this soda to its customers for a profit.
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