Wednesday, November 30, 2011

Chapter 7 - Business Marketing





The reseller market includes retail and wholesale businesses that buy finished goods and resell them for a profit.




Business Marketing is the marketing of goods and services to individuals or organizations for purposes other than personal consumption.

The business market consists of four major categories of customers: producers, resellers, governments, and institutions.

I've noticed that The Coca-Cola Company does a lot of business with resellers.  At my local Walgreen's Pharmacy, there is a section that sells Coca-Cola products.  In this case, Walgreen's is the reseller and buys the Coca-Cola as a finished product.  It then sells this soda to its customers for a profit.

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