Mission Statement and Brief History of The Coca-Cola Company

We all love picnics and parties. What would those be without the globe's leading soft drink? You guessed it! I've chosen the Coca-Cola Company for my semester's marketing project to research and dissect. 

Coca-Cola is fun and exciting. And, they seem to think so too!

Check out their mission statement.


"Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference."

Wow!

Check that out!

Now, let's look at a brief history of their company.

In 1886, an Atlanta pharmacist named John Pemberton was inspired by curiosity and mixed a fragrant, caramel-colored liquid with carbonated water. He sampled it to customers at Jacob's Pharmacy and was later sold there for 5 cents a glass. Pemberton's bookkeeper, Frank Robinson named the mixture Coca-Cola. From 1888 to 1891, Atlanta businessman Asa Griggs Candler, secured the rights to the business for about $2,300. Candler became the company's first president and brought "...real vision to the business and brand."



Coca-Cola started out selling 9 glasses a day to over 1.7 billion servings a day.

NOW THAT'S GROWTH!

Coca-Cola obviously has a "Global Vision". And, it is clear in their Mission Statement. It reads, "To refresh the world..."


Thank you.

** My source is from Coca-Cola's website. (www.cocacola.com)**