Coca-Cola® Leads the Charge Toward Greener Fleets
North America, September 8, 2011
Electric Trucks to Serve Urban Markets, Cut Fossil Fuel Consumption
Coca-Cola is also "...phasing out the use of hydrofluorocarbons (HFCs) in all its new vendors and cooling equipment by 2015 and testing fuel cell technology in production facilities to provide electricity while reducing the facility's carbon footprint". This strategy planning represents the company's ability to adapt to the changes in the environment. This anticipation comes as a result of "environmental scanning" and "situation analysis". This will sustain a competitive advantage by allowing the company to remain flexible, face any new threats and/or opportunities with the strength to continue to be innovative and lead the brand into the 22nd century.
source: www.cocacola.com
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