Chapter 5 - Developing a Global Vision

Corporate, September 27, 2011

Director Jon M. Chu and Legion of Extraordinary Dancers Help Search for the Face of the Coke Zero Dance

ATLANTA, SEPT. 27, 2011 ­- It's every performer's ultimate dream: landing the gig that will showcase their talents for all the world to see. But what if you can't even get your foot in the door to audition? Coke Zero is dedicated to helping determined individuals make it possible, by giving them the opportunity to realize their aspirations through an open casting call.

For the most impressive individual, a starring role in the brand's next global ad campaign awaits. No professional resume or agent required; just passion, artistic drive, and the willingness to express individuality and swagger -- plus the means to upload a video to CokeZero.com/MakeItPossible.




The 4 P's of a marketing mix are:  Product, Place (distribution), Promotion, and Price.
This ad is part of their promotional strategy.