As a consumer I buy Coca-Cola soda with low involvement and use routine response behavior. One of the factors that influence my decisions to purchase Coca-Cola instead of Pepsi is that there is a cultural factor. For some reason I feel that Coca-Cola is cool because it is partnered with McDonald's in their fast food chains. In addition, Coca-Cola is especially marketed in the Olympics and subliminally advertised in movies.
In spite of all that, I feel that Coca-Cola genuinely has a crisp feeling that I cannot seem to get enough of.
While reviewing this chapter on the Consumer Decision process, I realized that my decisions to purchase Coca-Cola is more involved than my conscious realized.
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