Chapter 15 - Retailing

Five Guys® Becomes Largest Chain to Roll Out Coca-Cola Freestyle® Nationwide

North America, September 30, 2011

Lorton, VA - Custom-made burgers, meet custom-made drinks. Your search for a tailor-made dining experience is finally over as Five Guys® becomes the largest restaurant chain to endorse the installation of Coca-Cola Freestyle® for its entire system.  

In addition to Coca-Cola's interactive vending machines across U.S. universities and malls and their partnership with the Japanese Red Cross in creating a vending machine where donations are simultaneously accepted, Coca-Cola has marketed another style of the automatic vending retailing strategy.   

This sleek, stylish new fountain is touch screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands. Many varieties of waters, fruit-flavored and sparkling beverages are now available to U.S consumers exclusively on Coca-Cola Freestyle.  Coca-Cola Freestyle uses unique, proprietary PurePour Technology TM and has the capacity to dispense more than 100 branded beverages in the same footprint as a standard eight-valve machine


Coca-Cola is sold in Supermarkets, Department Stores, Restaurants, Convenient Stores, Drugstores, Warehouses, Specialty Stores, and via the Internet.  With their automatic vending retailing strategy Coca-Cola has access to virtually any arena in the world as long as their is an electrical outlet.


Maybe their next vending machine should be battery operated so that their soda could be sold in the desert.