Chapter 17 - Advertising and Public Relations

Coca-Cola has been the official sponsor of American Idol for all ten seasons and has partnered with BET, NASCAR, the NBA, NCAA and the Olympic games.  From my observations, Coca-Cola is brilliant in their advertising strategies because they have great product placement.  In many movies that I've seen, one of the actors were drinking a Coca-Cola.  The following are a list of expenditures that The Coca-Cola Company has spent on advertising in about the last 20 years:

2006: $2.6 billion
2005: $2.5 billion
2004: $2.2 billion
2003: $1.8 billion
2002: $1.7 billion
2001: $2.0 billion
2000: $1.7 billion
1999: $1.7 billion
1998: $1.6 billion
1997: $1.6 billion
1996: $1.4 billion
1995: $1.3 billion
1994: $1.1 billion
1993: $1.0 billion




There advertising costs have more than doubled since 1993.