Chapter 18 - Sales Promotion and Personal Selling

This is January 31, 2011.  * A free large Coca-Cola fountain drink is being promoted at AMC Theatres with the purchase of a large popcorn. *

This Coca-Cola promotion reinforces their brand awareness while strengthening their customer loyalty.

Maybe, Coca-Cola gets some of the profits sold by the theatre since this promotion increases the theatre's sale of the large popcorn.

This is July 1, 1951.  Not much has changed since then.  This is a promotion that stimulates the customer to try a free soda while probably reinforcing brand awareness and strengthening customer loyalty.
 

According to www.cocacola.com, The Coca-Cola Company has spent approximately $5 Billion in promotional and marketing programs in 2010.  As the ultimate consumer that I am, the promotions that trickle down to me are usually coupons.  Since there is brand loyalty already, Coca-Cola just needs to reinforce brand awareness  by continuing to promote their products continuously to be able to compete against their competitor Pepsi.  Also, I feel that Coca-Cola also must continue to provide the same quality consistently it they want to keep me as a consumer.