Chapter 10 - Product Concepts

Notice the word "Enjoy" on their label

The evolution of Coca-Cola's labeling from 1886-Today

"the real thing" is Coca-Cola's Trademark slogan

Coca-Cola is a master of labeling because they promote a strong red color on there labels. In addition, it is beautifully contrasted with the scripted white-bubbled Coca-Cola brand name.  Coca-Cola's brand name is also conveniently labeled with the trademark logo protecting their brand.  Trademark protection is very important because other company's can try to imitate Coca-Cola's branding technique's resulting in trademark infringement.

This is an example of "co-branding" and more specifically complimentary branding.  With complimentary branding, products are advertised or marketed together to suggest usage such as Whiskey and Coca-Cola.




Somehow Coca-Cola is a strong company with respects to branding because I am very aware of their presence.  I noticed their brand being advertised in pizza shops, McDonald's, movies, and trains.  There is strong brand awareness in my life towards them and it must be because of their marketing efforts.

Maybe after this project I will have the mind of an informed consumer which will lead me to understand Coca-Cola's marketing strategies.  Thus, I will be more conscientious before making a purchase.