Chapter 16 - Integrated Marketing Communications

Wendy Clark
Senior Vice President, Integrated Marketing Communications and Capabilities

This is a face to the Truth.  This chapter is about Integrated Marketing Communications and this is Coca-Cola's Senior Vice President.  Wendy Clark joined The Coca-Cola Company as the senior vice president of integrated marketing communications and capabilities in September 2008.  She was the senior vice president of advertising for AT&T since 2004, http://www.att.com.  She was the senior vice president and director of client services at GSD&M, http://www.gsdm.com/#/about.asp.  It is a nationally acclaimed advertising agency based in Austin, Texas.  She also held a variety of field and corporate positions in advertising for BellSouth Mobility, http://en.wikipedia.org/wiki/BellSouth_Mobility.  

Wendy leads Coca-Cola's integrated marketing communications department has been recognized as one of the most influential women in advertising.  Wendy graduated from Florida State University and lives in Atlanta, Georgia with her husband and three children.

While working with The Coca-Cola Company, Wendy Clark and her team have achieved a great deal of success with the global launch of the Coca-Cola "Open Happiness" campaign.

I feel that it was important to inform you about Wendy Clark because it puts a face to the Senior Vice President of the Integrated Marketing Communications and Capabilities department of The Coca-Cola Company.  In my opinion, success is not an accident.  It is a carefully coordinated system and now I know how real the marketing aspect of The Coca-Cola Company is.

Coca-Cola is a "Classic" and it will continue to be so because their professionals employ a global vision, establish specific target markets, identifies with a clear mission statement, establishes a clear marketing plan, innovates, inspires, and continues to employ the cutting edge leaders needed to progress and succeed.  Wendy Clark, Senior Vice President of Integrated Marketing Communications and Capabilities, is an example of the people behind the victory that The Coca-Cola Company enjoys across this planet.